Storytelling is so integral to fundraising, and I’ve participated in dozens of filming projects, on both sides of the camera, all meant to tell the story of a particular organization. Each cost thousands of dollars, and was usually commissioned for a specific fundraising event. Afterwards, the videos were barely used, if at all. While undoubtedly critical to evoking the emotions that motivate people to give, these videos took a significant chunk out of most events’ bottom lines.