How to Repurpose Webinars Into Online Courses
If you’re like most entrepreneurs, you’ve probably produces one, or two, or maybe even a hundred webinars in the past few years. Webinars are excellent tools for attracting prospective clients and building your email list. They also offer a low-stakes way of delivering value, immediately, to anyone watching. But webinars take a lot of time to produce, and a fair bit of marketing to be successful. Once they’re done, it’s on to the next, and while you’ve gained some new email contacts for your list, to make your next webinar just as successful you’ll have to find a new way of delivering value. It’s an exhausting loop, and no well is bottomless. Instead, consider adding an online course to your service portfolio, and all those webinars you’ve already recorded will only help make it easier.
Here’s how to do it.
Pick a challenge. It’s best if this is a common problem that clients in your space face, and dilemma that your expertise can help solve. Try to pick a topic that has some layers to it, something that might take you about an hour to describe, explain, and teach. It’s totally fine (and maybe even better!) if you’ve addressed this in a past webinar, or a series of webinars.
Break your challenge down into steps. The best online courses involve 5-7 steps, often with offline work in between for your students.
Watch your own webinar(s) to see which steps you’ve already addressed. If you’ve recorded everything in a past webinar, a new introduction might be all you need to record for an online course. Hard cuts, or jump cuts, help retain students’ attention in online courses, so don’t worry if you find yourself saying “I wish I’d said that differently,” we can you more concise in the editing room.
Flag any new content that needs to be recorded. Don’t worry about different lighting, wardrobe, or any of those details. We’ll frame it as an addition to the course, something new that you’d adding to maximize value, or something you’ve learned since the original recording. Either way, you’ll come across as a humble master.
Send me everything and I’ll take care of the rest. We’ll put together a production schedule, record any new content, toss it back and forth in a review process, and get your new online course built on Teachable, or one of the many online course platforms out there today.
Ready to start building your first online course today? I’m here to help, let’s chat.
